Marketing Manager I/II, HCP - Psychiatry Job at AbbVie, Florham Park, NJ

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  • AbbVie
  • Florham Park, NJ

Job Description

Marketing Manager position at AbbVie focused on psychiatry HCP promotions in Florham Park, NJ or Mettawa, IL. The role involves developing and executing strategic marketing plans, leading digital promotional initiatives, and collaborating across cross-functional teams to drive brand growth.

Responsibilities

  • Lead marketing initiatives independently from planning through execution with focus on timely delivery
  • Serve as cross-indication digital lead for Veeva Approved Emails and Non-Personal Promotions planning and coordination
  • Direct cross-functional teams and agency partners in executing promotional programs while managing timelines and budgets
  • Monitor market dynamics and customer needs to optimize marketing strategy and execution
  • Drive field engagement and enablement through clear communication of key sales initiatives

Requirements

  • Bachelor's degree
  • Marketing experience demonstrating proficiency across marketing skill areas
  • 4-6 years pharmaceutical and/or CPG marketing experience
  • Understanding of pharmaceutical regulatory requirements and marketing material development
  • Digital marketing experience including performance monitoring and optimization
  • Project management skills with ability to handle multiple concurrent projects
  • Strong written and verbal communication with presentation capabilities

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